Unless otherwise noted, all materials and publications, including web sites and emails, are protected as the copyrights, trade dress and/or intellectual properties owned by Fremont Youth Soccer League ("FYSL") and its Mission Valley United (“MVU”). Such intellectual properties may not be reproduced or used by others without the express written permission of FYSL/MVU. All rights not expressly granted are reserved.
Trademarks
The MVU trademarks, logos, services marks, brand identities, titles, trade names, graphics, designs and copyrights (collectively the “Trademarks”) are protected intellectual properties that are both registered and unregistered Trademarks of FYSL, its affiliates and others. Nothing used on clothing, uniforms, publications, web sites or other materials shall be construed as granting, by implication or otherwise, as a license or right to use any FYSL /MVU Trademark by third parties.
Mission Valley United Logo
The Mission Valley United Logo (“MVU Logo”) is available for certain authorized usage by FYSL, the MVU Board of Directors, MVU-affiliated teams and certain pre-authorized suppliers and vendors. Unauthorized use of the MVU Logo is strictly prohibited, and may subject an infringing party to criminal prosecution.
Proper MVU Logo Usage
The MVU Logo is to be recognized as the official club logo, and if used, it must be presented in its entirety without modification, on such merchandise and/or materials including but not limited to the following:
• Soccer uniforms and other apparel, bags, hats, pins, patches, etc.
• Press releases and newsletters
• Posters, banners, field boards
• Print or broadcast ads
• Electronic mediums, websites, on-site signage
• Registration forms, applications, etc.
• Marketing or informational brochures and materials
Logo Usage by FYSL and MVU-Affiliated Teams
Current FYSL employees and member teams of MVU are granted a limited license to use the MVU Club Logo for newsletters and team web sites for identification purposes as long as the logo is not altered or combined with other symbols, nor used in a manner inconsistent with the goals and mission of FYSL. This limited license may be revoked at any time by either FYSL or MVU for individuals or teams who, in the opinion of either FYSL and/or MVU, do not adhere to FYSL/MVU policies. In such instances, and upon the written or oral request of FYSL or MVU, all usage of the MVU Logo and Mission Valley United name must cease immediately.
All current MVU-affiliated teams are further permitted to use the MVU Logo on Team Tents, Practice T-Shirts, Scrimmage Vests, Team and Team Sponsor banners and signs, as well as on Sponsor Recognition plaques and similar gifts without seeking prior approval from FYSL or MVU.
Logo Usage for Commercial Purposes Requires Written Permission. The MVU Logo is a valuable property of the Mission Valley United Club, and revenues generated by sales of MVU Logo-bearing items are strictly subject to the direction and control of MVU. MVU-affiliated teams may NOT use the MVU Logo for any commercial purpose whatsoever (i.e., the sale of shirts, jackets, caps, scarves, blankets, umbrellas or other items bearing the MVU Logo) without first receiving the prior written permission of the appropriate individual or individuals authorized to grant such permission by the Executive Director. of the appropriate individual or individuals authorized to grant such permission by the FYSL Board of Directors.
If permission for a commercial purpose is granted, such as a team fundraising activity, all proceeds from those sales must go directly into Team accounts and not to an individual or individuals’ personal bank accounts. Note - Teams should not place purchase orders with vendors for any MVU Logo bearing items prior to gaining written approval (which may be approved or denied) of MVU. Any written permission granted for such limited commercial purpose may be revoked at any time by MVU for individuals or teams who do not adhere to FYSL/MVU policies.
Logo Use Specifications
The Mission Valley United Soccer Club Logo must always be used in the same proportions. It is intended to be used as a unit, and it must not be altered or modified from its standard form.
All applications of the Logo must use all three colors properly as outlined. No other colors may be substituted in a color rendition. For non-color renditions, either 100% black or 100% white is acceptable. If Logo is presented in 100% white, it can only be placed on a solid dark background. If Logo is presented in 100% black, it can only be placed on a solid light background. A graphics free zone should be maintained around the perimeter of the Logo. No lettering, lines, or images may cross over or hide the elements of the Logo.
Club Sponsors
As MVU acquires Club Sponsors, use of the club sponsor’s logo may be granted for marketing materials and apparel. Use/placement of the presenting sponsor’s logo is subject to the following:
• Sponsor logo usage must be submitted for approval prior to any use in conjunction with the FYSL/MVU Logo, MVU Team Uniforms, or Team Banners and Tents.
• The size of the presenting Sponsor’s logo cannot be larger than the size of the MVU Logo.
• Placement of both logos must be indicated when submitted.
Branded Apparel
The MVU Logo is required on all club merchandise including but not limited to: Uniforms, T-shirts, sweatshirts, jackets, sweaters, hats etc. When screened or embroidered on apparel items, the Logo must be at least 2” wide. For all apparel purchases or for fundraising wearable items, club sponsor merchandise must be used and supplied by an authorized vendor.
REMINDER - All described uses of the FYSL / MVU Logo in the foregoing guidelines for any commercial purpose whatsoever must receive the prior written approval of FYSL and/or MVU. Please submit requests for using the Mission Valley United Logo to: Contact the MVU Executive Director
Please allow 10 business days for approval. For specific questions contact, Contact the FYSL Executive Director, Andrew Donnery at adonnery@mvusoccer.com
